Honeyfruit
Riot Games
How do you launch the mobile version of a decade-old PC game, to fans who thought they had seen it all?
Bring a beloved in-game fruit to the real world, so fans could taste it for the first time ever.
IGN • AFK Gaming • Dunia Games • The Drum • Hollywood Reporter
🏆 D&AD: Wood Pencil
🏆 CLIO ENTERTAINMENT: Grand Clio
🏆 ONE SHOW: Shortlist, Merit x2
🏆 CCA GONGS: Gold x2, Silver x3
🏆 CAPLES: Bronze
🏆 ADSTARS: Silver x2, Bronze x2
🏆 THE DRUM: Winner
🏆 GERETY: Silver
