Fallin’ Apart (FEAT. The Calling)

Most Singaporeans in their 30s to 40s are underinsured. To remind them to upgrade their coverage, Income Insurance partnered with a band this audience loved as teenagers. We reunited ‘The Calling’, the band behind Billboard Magazine’s #1 Song of the 2000s, to create a new single about what it feels like when life falls apart.

The Straits Times • 8 Days • The New Paper • The Drum • Branding in Asia

🏆 CCA GONGS: Silver, Bronze x3