Honeyfruit

How do you launch League of Legends: Wild Rift in street food-obsessed South-East Asia? Turn the game’s virtual fruit into a real-world street food craze.

IGN • AFK Gaming • Dunia Games • The Drum • Campaign • Activation Ideas

🏆 D&AD: Wood Pencil
🏆 CLIO ENTERTAINMENT: Grand Clio
🏆 ONE SHOW: Shortlist, Merit x2
🏆 CCA GONGS: Gold x2, Silver x3
🏆 CAPLES: Bronze
🏆 ADSTARS: Silver x2, Bronze x2
🏆 THE DRUM: Winner
🏆 GERETY: Silver