Tiger Summer Puffer

In the world of Gen Z fashion, puffers have been blowing up. But they are too hot for the tropics. So to engage with a Gen Z audience in tropical Southeast Asia, Tiger Beer created the world’s first puffer jacket for the tropics, featuring a beer-powered cooling system. A limited-edition piece of wearable tech that lets you feel what an ice-cold Tiger Beer tastes like.

Hypebeast • Hypebae • Mashable • Esquire • DesignBoom • DailyMail • Taxi • CreativeBloq • Trendhunter • Today • Fashion United • Coeval • Bangkok Post • La Nacion • Juice

🏆 One Show: Finalist x2
🏆 Webby: Nominee
🏆 SPIKES Asia: Shortlist x2
🏆 ADFEST: Bronze
🏆 CCA GONGS: Best of Category, Gold, Silver, Bronze